The impact of a logical approach to design-lead business development can often yield significant impact.

In the case of World Centric the need to reduced material usage was paramount as exisiting product was not performing as it should.

As the product needed to be stronger, have a differentiated aesthetic and most importantly use less material the local step was to use FEA to assist with the redesign process. The resulting improvments were significant with between 25% - 60% material reduction allied to dramatic improvments in mechanical performance.